Cassidy holds a BA in Social Sciences and MA in Political Philosophy, neither of which werean obvious starting point for a career in the wine trade, which he joined in 2003.
Having previously worked for two traditional English wine merchants, Cassidy joined Pol Roger Portfolio in 2008 where he is currently Director of Wine. His role involves brand management, purchasing, sales and commercial strategy.
In addition, he has also consulted for Mullineux and Leeu Wines in the Swartland, South Africa.
Outside of wine, he counts literature, travel and sport as his other passions. Cassidy is based in the UK and is the fifth South African to pass the Master of Wine examinations.
Cassidy is one of world's 370 Masters of Wine.